counter-points

@arushiprakash

January 2026
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This is a set of two posters made in an attempt to understand the difference between good and bad design, and how we categorise designs into either category. Specifically looking into type, this project uses a quote said by Amanda Gorman during an interview with Michelle Obama about her work- “Poetry is the lens we use to interrogate the history we stand on and the future we stand for.”

I created a list of 10 rules that highlighted a few different elements and principles of design. The ‘good’ poster aims to abide by these rules and create a design that might be technically good but is visually boring. The ‘bad’ poster breaks these rules and creates a design that is a visually interesting take on type and the role it plays beyond just being words. The ‘bad’ poster aims to use type as a grid almost.

For this project, I worked on creating a minimum of 50 iterations of each poster, to really understand how to work with type on a very detail oriented level.

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arushi prakash

2026